27-06-2022, 04:33:03
LionKingShirt emerges as a rising star in the POD market, offering customized POD T-shirts of various themes and an exceptional customer experience. Established in 2023, this customized T-shirt brand is run by a team of passionate fashion designers and marketers. Their mission is to create designs embraced by young people who are eager to express their identities and preferences. They boast a diverse range of customized designs and a large collection of 10+ themes, from family and sports to cultural and religious.
Despite its new emergence in the market, this brand has achieved certain love and loyalty from customers. In its business development journey, marketing plays an important role in its success and achievements. How does this brand market its products? Let’s find out right now.
![[Image: social-media.jpg]](https://i.postimg.cc/gJRKq8CD/social-media.jpg)
Marketing Strategy Of Lion King Shirt
Let’s see the general strategy for starting a POD brand! When developing a marketing strategy, this POD business follows the basic principles and stages of marketing a piece of customized clothing. The first step is to carry out market research or competition research.
- First, They Conduct A Competition Research
As other businesses do before making any strategic decisions, Lion King Shirt conducts thorough market research to understand what competitors are doing and strategies to surpass them in the market. By doing so, the brand can refine their marketing decisions to ensure they meet customer needs effectively.
- Identifying Competitors
Lion King Tee Shirt starts by identifying competitors within the same niche. For instance, they search for terms like “print-on-demand T-shirts,” “customized T-shirts,” or “family-themed T-shirts.” They review the search results and make a list of stores offering similar products. Then, they recognize realistic competitors, focusing on businesses of similar size and target audience rather than large, unrelated brands.
- Researching Competitors
Once competitors are identified, this customized T-shirt business analyzes their strategies in detail. This includes studying product offerings, promotional tactics, and pricing strategies. They also examine competitors' communication channels - such as social media, websites, and email campaigns - and pay close attention to customer feedback. Understanding what customers appreciate or criticize helps this POD brand identify areas for improvement in its T-shirt products and customer service as well.
- Comparing and analyzing
Lion King T Shirt performs a SWOT analysis to systematically compare itself with competitors in the same POD T-shirt niche. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats; the elements need to be analyzed to compete.
- Then, They Market Their Customized T-Shirts on Various Platforms
Once the first stage of market research is done, this custom shirt brand has gained valuable insights into market trends and customer preferences. Their next step is turning them into strategies to market their POD T-shirts. They intend to do it on different platforms and with various techniques, depending on what types of products it is. Currently, this brand is marketing two types of products: existing print-on-demand T-shirts and newly released ones.
For T-Shirts That Are Already In Demand
- Social media
Social media is a powerful marketing too as it is free and everyone is on it. Understanding that, this customized T-shirt brand takes advantage of social media such as Facebook, Twitter, Instagram, etc., to build their pages to raise brand awareness and create content to engage with their audience. They also allocate a budget to run ads on such social media to generate leads for the products. You can check their Pinterest channel to keep up with their latest customized T-shirt designs: https://www.pinterest.com/lionkingshirt/
![[Image: Marketing-Strategy-For-New-POD-T-Shirts.jpg]](https://i.postimg.cc/qM1nVBb1/Marketing-Strategy-For-New-POD-T-Shirts.jpg)
- SEO
SEO, short for search engine optimization, is a long-term strategy that helps a brand’s products appear more or in a higher position in search engines. This POD brand employs both on-page and off-page SEO techniques for their print-on-demand T-shirts.
For products already in demand on the market, users use certain keywords or key phrases to search for products on Google. Such keywords are optimized so that the product can rank high on Google, which helps users easily access this POD T-shirt brand’s products.
- Google Ads
Along with applying SEO, this POD company allocates a budget to be ranked in top positions on Google, helping customers easily access the products they need. That’s where Google Ads comes in.
When working with Google Ads, this online POD store can advertise their customized T-shirts on platforms such as partner websites, the search engine, and YouTube. Moreover, they can choose their target audience, young people interested in customized clothes to show their identities and personalities. They choose the pricing plans that fit their budget most. Finally, they track the effectiveness of their ads on Google Ads to make strategic changes to improve the final results.
- Google Shopping
Google Shopping, as well as Google Ads, is an extension of Google. It allows online shoppers to choose products from sellers and advertisers having their products on the platform. This customized T-shirt business chooses to use Google Shopping as this is a powerful platform, enabling them to market their products and reach more customers. Customers can also chat with them on Google Shopping to address any inquiries about the products.
For New T-Shirts That Haven’t Been On The Market Before
With innovative and original customized T-shirt designs that haven’t been marketed by anyone, this POD T-shirt brand has some different marketing strategies.
- Website
The primary way of advertising a new product is to display it on the brand’s website. At Lion King Shirt: TOP Premium T-Shirts for Modern Fashion, new T-shirt designs are uploaded onto their website into proper categories, along with clear product images and detailed descriptions. While a new product display on the website helps the brand inform shoppers of the new products, the product photos and descriptions provide them with clear and adequate information so that they can make their purchasing decisions without having to request an inquiry.
- Ads (Facebook, Instagram, Pinterest, etc.)
This customized T-shirt brand leverages ads on such platforms as Facebook, Instagram, and Pinterest to promote new product releases. This is because these platforms allow for precise audience targeting based on interests, demographics, and behaviors, helping them target the right audience for their new T-shirt designs. They can employ ads to drive traffic to their website or encourage shoppers to make conversions.
- Email marketing
With a database of existing or recurring customers, Lion King Shirt can make use of email marketing to inform them of new product releases or any exclusive discounts that come with them. Usually, they personalized emails as they hope to create a sense of community and loyalty, encouraging the audience to stay engaged with the brand.
With a database of existing or recurring customers, the brand classifies the audience and interests of each customer; from there, they can easily inform each individual of their new T-shirt designs via email. Usually, they also include discounts in emails to encourage customers to purchase the new designs.
- Influencer marketing
Living in a world of content creation, the number of influencers, KOLs, and KOCs is mushrooming. Influencer endorsement is not a novelty. This customized clothing brand leverages this trend for new product promotion. As influencers have a loyal following, this marketing method ensures customers have social proof of the products and the brand's credibility. This customized T-shirt store also collaborates with influencers in the same niche to spread the word about new T-shirt designs to potential customers, which helps them reach the right audience for their new design promotion campaigns.
![[Image: influencer-marketing.jpg]](https://i.postimg.cc/7hknBbDy/influencer-marketing.jpg)
- Promote new POD T-shirts in newspapers and magazines or blogs and websites of the same niche
Another way that this POD business promotes new T-shirt releases is through newspapers, magazines, blogs, and websites of the same niche. Usually, they contact or are contacted by such sites to have an interview about their journey of doing business and the messages behind the products. By promoting their newly released designs in magazines or newspapers, they can reach a wider audience of different ages and locations, expanding their audience groups. Blogs or websites with content of the same niche help them deliver their messages to the right audience.
In the end, though LionKingShirt is a new business in the POD clothing market, they have established their marketing strategies for their customized T-shirts. They have different marketing techniques for two types of their products: existing products and newly launched ones.
For existing best-selling shirts, they leverage social media ads, SEO, Google Ads, and Google Shopping to maintain visibility and sales. Meanwhile, new innovative designs are unveiled through website product launches, influencer partnerships, email marketing to loyal customers, and outreach to relevant blogs/media. This comprehensive strategy allows them to continuously engage their core Gen Z and millennial demographic while cost-effectively promoting both established and fresh merchandise.
But for now, their balanced marketing mix is paying dividends, cementing this brand as a go-to destination for creative, personalized t-shirts that enable self-expression. Their success proves that with the right blend of data-driven competitor research and multi-channel promotion, new brands can thrive in the ever-evolving POD space.
Despite its new emergence in the market, this brand has achieved certain love and loyalty from customers. In its business development journey, marketing plays an important role in its success and achievements. How does this brand market its products? Let’s find out right now.
Social media is a powerful marketing tool for POD businesses
Marketing Strategy Of Lion King Shirt
Let’s see the general strategy for starting a POD brand! When developing a marketing strategy, this POD business follows the basic principles and stages of marketing a piece of customized clothing. The first step is to carry out market research or competition research.
- First, They Conduct A Competition Research
As other businesses do before making any strategic decisions, Lion King Shirt conducts thorough market research to understand what competitors are doing and strategies to surpass them in the market. By doing so, the brand can refine their marketing decisions to ensure they meet customer needs effectively.
- Identifying Competitors
Lion King Tee Shirt starts by identifying competitors within the same niche. For instance, they search for terms like “print-on-demand T-shirts,” “customized T-shirts,” or “family-themed T-shirts.” They review the search results and make a list of stores offering similar products. Then, they recognize realistic competitors, focusing on businesses of similar size and target audience rather than large, unrelated brands.
- Researching Competitors
Once competitors are identified, this customized T-shirt business analyzes their strategies in detail. This includes studying product offerings, promotional tactics, and pricing strategies. They also examine competitors' communication channels - such as social media, websites, and email campaigns - and pay close attention to customer feedback. Understanding what customers appreciate or criticize helps this POD brand identify areas for improvement in its T-shirt products and customer service as well.
- Comparing and analyzing
Lion King T Shirt performs a SWOT analysis to systematically compare itself with competitors in the same POD T-shirt niche. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats; the elements need to be analyzed to compete.
- Then, They Market Their Customized T-Shirts on Various Platforms
Once the first stage of market research is done, this custom shirt brand has gained valuable insights into market trends and customer preferences. Their next step is turning them into strategies to market their POD T-shirts. They intend to do it on different platforms and with various techniques, depending on what types of products it is. Currently, this brand is marketing two types of products: existing print-on-demand T-shirts and newly released ones.
For T-Shirts That Are Already In Demand
- Social media
Social media is a powerful marketing too as it is free and everyone is on it. Understanding that, this customized T-shirt brand takes advantage of social media such as Facebook, Twitter, Instagram, etc., to build their pages to raise brand awareness and create content to engage with their audience. They also allocate a budget to run ads on such social media to generate leads for the products. You can check their Pinterest channel to keep up with their latest customized T-shirt designs: https://www.pinterest.com/lionkingshirt/
Using social media is an effective way to promote your brand.
- SEO
SEO, short for search engine optimization, is a long-term strategy that helps a brand’s products appear more or in a higher position in search engines. This POD brand employs both on-page and off-page SEO techniques for their print-on-demand T-shirts.
For products already in demand on the market, users use certain keywords or key phrases to search for products on Google. Such keywords are optimized so that the product can rank high on Google, which helps users easily access this POD T-shirt brand’s products.
- Google Ads
Along with applying SEO, this POD company allocates a budget to be ranked in top positions on Google, helping customers easily access the products they need. That’s where Google Ads comes in.
When working with Google Ads, this online POD store can advertise their customized T-shirts on platforms such as partner websites, the search engine, and YouTube. Moreover, they can choose their target audience, young people interested in customized clothes to show their identities and personalities. They choose the pricing plans that fit their budget most. Finally, they track the effectiveness of their ads on Google Ads to make strategic changes to improve the final results.
- Google Shopping
Google Shopping, as well as Google Ads, is an extension of Google. It allows online shoppers to choose products from sellers and advertisers having their products on the platform. This customized T-shirt business chooses to use Google Shopping as this is a powerful platform, enabling them to market their products and reach more customers. Customers can also chat with them on Google Shopping to address any inquiries about the products.
For New T-Shirts That Haven’t Been On The Market Before
With innovative and original customized T-shirt designs that haven’t been marketed by anyone, this POD T-shirt brand has some different marketing strategies.
- Website
The primary way of advertising a new product is to display it on the brand’s website. At Lion King Shirt: TOP Premium T-Shirts for Modern Fashion, new T-shirt designs are uploaded onto their website into proper categories, along with clear product images and detailed descriptions. While a new product display on the website helps the brand inform shoppers of the new products, the product photos and descriptions provide them with clear and adequate information so that they can make their purchasing decisions without having to request an inquiry.
- Ads (Facebook, Instagram, Pinterest, etc.)
This customized T-shirt brand leverages ads on such platforms as Facebook, Instagram, and Pinterest to promote new product releases. This is because these platforms allow for precise audience targeting based on interests, demographics, and behaviors, helping them target the right audience for their new T-shirt designs. They can employ ads to drive traffic to their website or encourage shoppers to make conversions.
- Email marketing
With a database of existing or recurring customers, Lion King Shirt can make use of email marketing to inform them of new product releases or any exclusive discounts that come with them. Usually, they personalized emails as they hope to create a sense of community and loyalty, encouraging the audience to stay engaged with the brand.
With a database of existing or recurring customers, the brand classifies the audience and interests of each customer; from there, they can easily inform each individual of their new T-shirt designs via email. Usually, they also include discounts in emails to encourage customers to purchase the new designs.
- Influencer marketing
Living in a world of content creation, the number of influencers, KOLs, and KOCs is mushrooming. Influencer endorsement is not a novelty. This customized clothing brand leverages this trend for new product promotion. As influencers have a loyal following, this marketing method ensures customers have social proof of the products and the brand's credibility. This customized T-shirt store also collaborates with influencers in the same niche to spread the word about new T-shirt designs to potential customers, which helps them reach the right audience for their new design promotion campaigns.
Influencer marketing helps POD businesses reach their target audience better.
- Promote new POD T-shirts in newspapers and magazines or blogs and websites of the same niche
Another way that this POD business promotes new T-shirt releases is through newspapers, magazines, blogs, and websites of the same niche. Usually, they contact or are contacted by such sites to have an interview about their journey of doing business and the messages behind the products. By promoting their newly released designs in magazines or newspapers, they can reach a wider audience of different ages and locations, expanding their audience groups. Blogs or websites with content of the same niche help them deliver their messages to the right audience.
In the end, though LionKingShirt is a new business in the POD clothing market, they have established their marketing strategies for their customized T-shirts. They have different marketing techniques for two types of their products: existing products and newly launched ones.
For existing best-selling shirts, they leverage social media ads, SEO, Google Ads, and Google Shopping to maintain visibility and sales. Meanwhile, new innovative designs are unveiled through website product launches, influencer partnerships, email marketing to loyal customers, and outreach to relevant blogs/media. This comprehensive strategy allows them to continuously engage their core Gen Z and millennial demographic while cost-effectively promoting both established and fresh merchandise.
But for now, their balanced marketing mix is paying dividends, cementing this brand as a go-to destination for creative, personalized t-shirts that enable self-expression. Their success proves that with the right blend of data-driven competitor research and multi-channel promotion, new brands can thrive in the ever-evolving POD space.
